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Privacy shifts will make life harder for marketers. Are you prepared?

In recent years, implementing an account-based marketing (ABM) strategy has become table stakes for any marketing organization serious about gaining market share in their industry.The reason is clear …...

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3 ways B2B Tech Sales and Marketing teams can use a market shift to their...

There’s no getting around the fact that B2B marketing and sales teams have had to rapidly adapt their strategies due to the economic impact of the coronavirus. We all adapt and pivot as the days and...

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Networking Trends 2020: 3 Tech Marketer Takeaways

SWZD examined current adoption and future plans for data networking technology to understand how organizations will update wired and wireless networks. In January 2020, we surveyed over 600 IT buyers...

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Why B2B Marketers Need to Think ‘Digital’ – Right Now

Traditional and digital marketing were, until not so long ago, equally important in an overall marketing strategy but recently, digital proves to be the most effective channel to reach and engage...

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Connecting with IT Buyers During the COVID-19 Crisis

Even after the danger from the coronavirus panic subsides, nearly 50% of companies plan to implement long-term work-from-home policies. This shift to a new normal changes a lot of things for IT...

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Sneak peek: 2021 State of IT (Remote work revolution)

It’s that time again!Now that we’re (already) 9 months into the current year, it’s time to start planning for the next. And just as we do every year, we’re back to serve up some fresh insights to help...

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2021 State of IT: Tech Marketer Takeaways

You might assume months into the COVID-19 crisis, the technology buying spree resulting from the shift to remote work is over. It turns out there’s more work to be done, as businesses accelerate...

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Email Marketing Tips to Kick Off 2021 on the Right Foot

How do you start a new year on a strong foot so you can drive meaningful engagement via email marketing? In the age of remote work, when the industry is experiencing a spike in all the metrics (e.g....

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When the pandemic ends: Business and technology changes to consider

By now, you’ve heard much about the huge shift to remote work in 2020 due to the COVID-19 pandemic. Now with the vaccine rollout well underway, companies are thinking about what happens once the...

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3 Marketing Mistakes to Avoid When Targeting IT Pros

IT professionals are technology experts that can easily spot common marketing tactics and mistakes, so many expect you to get creative in selling yourself as the right partner.But even with the most...

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Importance of Lead Scoring to Reach the Right Decision Maker at the Right Time

Lead scoring is used by sales and marketing teams to rank inbound leads to determine their sales readiness by assigning points to behaviors and data insights, while identifying prospects (i.e. decision...

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Cloud Tech and Buying Trends in 2021

Organizations around the world scrambled to meet an immediate and often-mandated transition to remote work when COVID-19 hit — quickly adopting and leaning on cloud technologies to support employees,...

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Mark your calendar! 5 reasons why you must attend SpiceWorld Virtual 2021

SpiceWorld Virtual is back! This year, we bring you all the ‘virtual spice’ through our power-packed agenda. Connect with thousands of IT pros, learn from high-profile industry icons, participate in...

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In-Depth Research: Why the Future of Remote Work is Hybrid

The global COVID-19 crisis brought on sudden changes that many weren’t prepared for. Almost overnight, most corporate employees switched to working from home. According to our research, the percentage...

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Bright Future: A Sneak Peek of The 2022 State of IT

With only a few months left in 2021, it’s time for businesses everywhere to start making plans for 2022. But during times of great change, it can be difficult to zero in on what the future will hold.To...

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Hitting home runs with IT pros in the Spiceworks Community

There aren’t many things more rewarding than being an active member of a community. As social beings, we’re inherently part of something - family, neighborhood, workplace, Mets or Yankees fan group, or...

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IT pros not engaging with your content?

One of the challenges we hear from tech marketers is that their content isn’t always getting engaged with. People may be reading it but aren’t always replying or “liking” content and posts. There may...

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How making marketing empathetic will drive customer experience (CX) and...

It’s that time of the year when companies are strategizing and working on their roadmap for 2022. Good news is that revenue growth projections are optimistic! From our 2022 State of IT report, 61% of...

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The Voice of IT Has Spoken! 11 Data-Driven Tech Predictions for 2022

Together in Spiceworks, we’ve built a vibrant community of millions of IT professionals who work hard to support tech infrastructure and end users working in businesses across the globe.Over the years,...

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Hungry for more spicy B2B marketing content?

Please forgive us… We’ve been a little quiet on the Spicy Marketer Blog lately.Good news: We constantly post B2B-focused eBooks, research reports, articles, and case studies on the Spiceworks Ziff...

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