Privacy shifts will make life harder for marketers. Are you prepared?
In recent years, implementing an account-based marketing (ABM) strategy has become table stakes for any marketing organization serious about gaining market share in their industry.The reason is clear …...
View Article3 ways B2B Tech Sales and Marketing teams can use a market shift to their...
There’s no getting around the fact that B2B marketing and sales teams have had to rapidly adapt their strategies due to the economic impact of the coronavirus. We all adapt and pivot as the days and...
View ArticleNetworking Trends 2020: 3 Tech Marketer Takeaways
SWZD examined current adoption and future plans for data networking technology to understand how organizations will update wired and wireless networks. In January 2020, we surveyed over 600 IT buyers...
View ArticleWhy B2B Marketers Need to Think ‘Digital’ – Right Now
Traditional and digital marketing were, until not so long ago, equally important in an overall marketing strategy but recently, digital proves to be the most effective channel to reach and engage...
View ArticleConnecting with IT Buyers During the COVID-19 Crisis
Even after the danger from the coronavirus panic subsides, nearly 50% of companies plan to implement long-term work-from-home policies. This shift to a new normal changes a lot of things for IT...
View ArticleSneak peek: 2021 State of IT (Remote work revolution)
It’s that time again!Now that we’re (already) 9 months into the current year, it’s time to start planning for the next. And just as we do every year, we’re back to serve up some fresh insights to help...
View Article2021 State of IT: Tech Marketer Takeaways
You might assume months into the COVID-19 crisis, the technology buying spree resulting from the shift to remote work is over. It turns out there’s more work to be done, as businesses accelerate...
View ArticleEmail Marketing Tips to Kick Off 2021 on the Right Foot
How do you start a new year on a strong foot so you can drive meaningful engagement via email marketing? In the age of remote work, when the industry is experiencing a spike in all the metrics (e.g....
View ArticleWhen the pandemic ends: Business and technology changes to consider
By now, you’ve heard much about the huge shift to remote work in 2020 due to the COVID-19 pandemic. Now with the vaccine rollout well underway, companies are thinking about what happens once the...
View Article3 Marketing Mistakes to Avoid When Targeting IT Pros
IT professionals are technology experts that can easily spot common marketing tactics and mistakes, so many expect you to get creative in selling yourself as the right partner.But even with the most...
View ArticleImportance of Lead Scoring to Reach the Right Decision Maker at the Right Time
Lead scoring is used by sales and marketing teams to rank inbound leads to determine their sales readiness by assigning points to behaviors and data insights, while identifying prospects (i.e. decision...
View ArticleCloud Tech and Buying Trends in 2021
Organizations around the world scrambled to meet an immediate and often-mandated transition to remote work when COVID-19 hit — quickly adopting and leaning on cloud technologies to support employees,...
View ArticleMark your calendar! 5 reasons why you must attend SpiceWorld Virtual 2021
SpiceWorld Virtual is back! This year, we bring you all the ‘virtual spice’ through our power-packed agenda. Connect with thousands of IT pros, learn from high-profile industry icons, participate in...
View ArticleIn-Depth Research: Why the Future of Remote Work is Hybrid
The global COVID-19 crisis brought on sudden changes that many weren’t prepared for. Almost overnight, most corporate employees switched to working from home. According to our research, the percentage...
View ArticleBright Future: A Sneak Peek of The 2022 State of IT
With only a few months left in 2021, it’s time for businesses everywhere to start making plans for 2022. But during times of great change, it can be difficult to zero in on what the future will hold.To...
View ArticleHitting home runs with IT pros in the Spiceworks Community
There aren’t many things more rewarding than being an active member of a community. As social beings, we’re inherently part of something - family, neighborhood, workplace, Mets or Yankees fan group, or...
View ArticleIT pros not engaging with your content?
One of the challenges we hear from tech marketers is that their content isn’t always getting engaged with. People may be reading it but aren’t always replying or “liking” content and posts. There may...
View ArticleHow making marketing empathetic will drive customer experience (CX) and...
It’s that time of the year when companies are strategizing and working on their roadmap for 2022. Good news is that revenue growth projections are optimistic! From our 2022 State of IT report, 61% of...
View ArticleThe Voice of IT Has Spoken! 11 Data-Driven Tech Predictions for 2022
Together in Spiceworks, we’ve built a vibrant community of millions of IT professionals who work hard to support tech infrastructure and end users working in businesses across the globe.Over the years,...
View ArticleHungry for more spicy B2B marketing content?
Please forgive us… We’ve been a little quiet on the Spicy Marketer Blog lately.Good news: We constantly post B2B-focused eBooks, research reports, articles, and case studies on the Spiceworks Ziff...
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